Lawn Barbers is a Sherwood-based landscaping company owned by Jose and Luis Correa. Luis approached me with the idea of making a logo for the company as they were about to become officially licensed by the BBB. This project expanded into more of a full branding endeavor with several logo variations, business cards, apparel, and possibly future vehicle decals.
The process was a great learning experience for me as unlike my previous project before (Empoderando Familias), Luis was local and we could discuss ideas, changes, future goals, etc. on a very regular and in person basis.
Once Luis decided he preferred the logo style with the more classic/retro vibe to it, we applied a few finishing touch-ups, chose an initial default color palette, and began working on the mockups for branding choices.
After meeting with Luis on the mockups, he decided he wanted a red color for the hoodies, a classic baseball cap style for his hats, and he eventually wants to get a decal for his work trucks, as well as some T-shirts for use in warmer weather. We recently commissioned a screen printing company to get the apparel done, and the business cards are being finalized now and will be ordered soon.
Having the opportunity to do a full on branding build job for a new official business like this was not only an educational experience which taught me about working with clientele at every turn and idea for a whole brand, but also an incredibly fun one which let me enjoy everything I love about branding design
Programs Used: Adobe Photoshop, Illustrator, InDesign
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